March 06, 2021 3 min read

Prized for its vivid color and unmistakable beauty, Amethyst is certainly not rare but is still highly sought after. One of the most loved and well known colored gemstones amongst crystal lovers, Amethyst is the purple variety of Quartz, which has adorned Kings and Queens for eons but is also an affordable gemstone for us mere mortals. Whether purple is your color or not, there is something mystical and wondrous about amethyst especially when you see our Amethyst jewelry range in its plethora of fascinating formations including in all its natural druzy glory.

Throughout the history of time Amethyst has been referred to as a magical and powerful stone, in folklore, mythology and even the Bible. Most interestingly the ancient Greeks believed this stone protected its owner from drunkenness and often carved drinking vessels out of this purple mineral to prevent intoxication. I’m not sure if this method works but ‘d be happy to have a set of Amethyst goblets adorning my dinner table!



Being a variety of Quartz, Amethyst has a hardness of 7. Amethyst owes its color to the presence of iron within the crystal lattice and a process of natural irradiation. Uniquely, Amethyst and Citrine (a yellow variety of Quartz) are formed through a volcanic process that creates a geode (or vug). These crystal ‘caves’ are a spectacular sight and a truly marvelous creation of nature. Occasionally a single crystal may present with both purple and yellow color zoning, this occurrence is called ametrine. Our Ametrine jewelry collection perfectly showcases how dynamic or subtle the separation of the two colors can be within the gemstone.

A geode is a small to large cavity within a rock (typically Basalt), lined with crystals pointing inward. These underground pockets are formed over hundreds of thousands of years by volcanic action; from lava and magmatic flow engulfing trees or gas bubbles created by heat convection. The cavities that are left behind are filled with mineral-rich solutions containing a high saturation of Silica and through years of slow cooling the crystallization process begins. As the Silica cools quickly, in the initial stages, microcrystalline crystals are deposited around the outside layer in the form of Agate. As the cooling slows down larger crystals of Quartz are produced in the final layer. These types of formations are found in various locations around the world but Brazil and Uruguay are most famous for their large sizes, deep, rich color and quantity. Often when being mined, the fragile geodes crumble – these smaller pieces have less value but are still desirable.

Bunny Bedi, owner and designer at Made in Earth, has introduced raw amethyst jewelry into the spring/summer collection in a huge way!



“With the ever-increasing presence of raw crystals in current fashion trends we have answered the call by introducing a larger variety of gemstone jewelry in the stones natural state. Amethyst jewelry has always been our best seller and what better stone to present in a new and interesting light. Raw crystal clusters and druzy stone jewelry was the perfect addition to our vast amethyst jewelry collection. The dark, small, dense crystals sparkle and look absolutely magical.”

“At the other end of the purple spectrum we have obtained some large and extraordinary pieces of ‘Spirit Quartz’ from South Africa. These are a paler lavender tone and have unusual, cactus-like crystal formations on them. These are where a single clear Quartz crystal has smaller Amethyst crystals deposited all over the outside and are the perfect stones for me to create statement jewels.”

Undeniably beautiful as a cut stone and unbelievably exquisite in its raw state, a humble stone like Amethyst is a gem that can be loved and appreciated by everyone whether it be in a ring, pendants or earrings. It’s even more so special for the February babies whose birth stone is beautiful Amethyst and we also have it featured in our birthstone collection range.


Discover our Amethyst collection

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